ABA Honors 7 Banks with National Bank Marketing Awards
By: American Bankers Association
Fidelity Bank among those recognized by the American Bankers Association as winners of the nation’s best bank marketing initiatives at the 2022 ABA Bank Marketing Conference in Denver.
The 2022 ABA Brand Slam awards honored elite bank marketing strategies that stood out among hundreds of entries from banks of all sizes nationwide.
Fidelity Bank, New Orleans was recognized as the winner of the Public Relations/Community Engagement Activity category for its “P.O.W.E.R. Plates” initiative. Launched in 2019, P.O.W.E.R. Plates is a month-long celebration of women in hospitality scheduled annually every July. It is a marketing campaign produced by Fidelity Bank’s P.O.W.E.R. (Potential of Women Entrepreneurs Realized) Program and benefits the Louisiana Hospitality Foundation. P.O.W.E.R. Plates' goal is to raise awareness of, and drive business to, women-led restaurants in the southeast Louisiana region, as well as support LHF’s dedication of supporting hospitality industry workers through educational and crisis grants. Each participating restaurant registered their “P.O.W.E.R.ful woman” to highlight, as well as a featured dish and/or drink. Each restaurant or bar also committed to donating $1 per unit sold during the month of July. Fidelity Bank committed to market the program, as well as match up to $2,500 of the giving dollars raised. The 2021 campaign greatly exceeded participation goals and raised nearly $20,000 in donations.